That is right. A billboard that actually tell what gender you are and then direct ads towards that specific gender. Currently this system is only scanning visages in subway stations in Tokyo.
A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style displays in commuter stations around the Japanese prefecture. But while billboards in that sci-fi flick could recognize people by name and shout out purchasing suggestions, the Japanese signs employ cameras and face recognition software to determine just the gender and age of passersby.
No comments:
Post a Comment